Judge tosses Apple’s ‘false advertising’ claim against Amazon

Part of Apple’s App Store courtroom case has been thrown from the courtroom, a judge ruling which ‘false advertising’ can not be chosen because a claim against online store Amazon.

apple amazon courtroom case fake advertising claim tossed judge app store

According to Reuters, U.S. District Judge Phyllis Hamilton ruled inside Oakland, California which Apple cannot utilize the claim of “fake advertising” in its problem, dismissing the idea which Amazon is utilizing the expression “App Store” to test plus confuse customers into thinking which somehow the internet retailer’s Android shop is somehow affiliated with Apple’s iOS variant.

Where Amazon views the expression “App Store” because too generic to be trademarked, Apple believes which because it set the mark for the idea of the mobile application shop, the iPad plus iPhone machine must control the expression plus next advertising.

Instead, Hamilton ruled which the expression “App Store” has become generic enough which the expression refuses to really correlate entirely with Apple anymore, so there was clearly no significant evidence to back up the claim of fake advertising or claims. Apple’s hope was which Amazon might eventually be forced to eliminate the expression from its mobile application market.

Amazon requested a partial summary judgement over Apple’s allegations of fake advertising, that was granted. Hamilton wrote inside her partial summary ruling:

“Apple has failed to establish which Amazon prepared any fake statement, express or implied, of truth that deceived or had the tendency to deceive a significant segment of its audience. The mere utilize of ‘Appstore’ by Amazon to designate a website for watching plus downloading/purchasing apps can not be construed because a representation which the nature, characteristics, or standard of the Amazon Appstore is the same because which of the Apple App Store.”

In addition, Apple has brought alternative complaints to the table, including trademark infringement in the mobile application shop. A trial for the remaining claims is scheduled for August this year.