Apple secures most of US smartphone marketplace, Samsung dominates Europe

Apple has managed to secure over 50 % of the American smartphone marketplace however, Samsung remains sturdy inside Europe, according to Kantar Worldpanel ComTech.

The analysis fast states which the iPad plus iPhone marker is taking back marketshare from rival Google’s Android, managing to grab 53.3 % of U.S. smartphone sales for the four-month period ending November 25.

Kantar claims which this might be mostly due to the launch of the iPhone 5, that helped boost sales inside the United States. During this timeframe, Android’s share of the marketplace fell 10.9 % to 41.9 % of total sales, while Microsoft’s Windows Phone managed to climb 0.6 % to secure 2.7 %. Research In Motion reported just 1.4 % of the marketplace.

Dominic Sunnebo, worldwide customer knowledge director at Kantar Worldpanel ComTech, commented:

“Apple has reached a main milestone inside the U.S. by passing the 50 % share mark for the very first time, with further gains expected to be prepared throughout December.”

Where Apple’s recognition continues to climb inside the U.S., the Android working program nonetheless appears to function as the fast favorite inside Europe. According to the fast, Android currently has 61 % of the European marketplace, up from 51.8 % per year ago.

comparison apple samsung android osx smartphone marketshare america europeA side-by-side comparison of smartphone marketshare inside Britain as well as the United States.

The recognition of the Android OS inside Europe is located at rival fast Samsung’s feet, that is the biggest distributor of Android-based smartphones. The analysis fast states which Samsung has been the first smartphone maker inside Britain, Germany, France, Italy plus Spain with an total share of 44.3 percent. Apple holds really over a quarter of the smartphone marketplace, while rivals HTC, Sony plus Nokia all jostle for the 3rd position.

Sunnebo continued:

“Although Windows sales inside the U.S. stay subdued, Nokia is managing to claw back a few of its share inside Great Britain by keenly priced Lumia 800 plus 610 prepay deals. The upcoming period might confirm important inside revealing initial customer responses to the Nokia 920 plus HTC Windows 8X equipment.”

Nokia can be struggling to create headway inside Britain by providing prepaid deals, however, Kantar states which the iGeneration isn’t automatically biting.

“Over the previous six months, simply 28 % of Nokia Lumia 800 sales have come from below 35′s, compared with 42 % of all smartphone sales. With the Nokia Lumia 920 being among the some handsets accessible about EE 4G, new tariffs will assist to change this by attracting early adopters inside the coming months.”

Kantar compiles its information by customer panels over 12 nations.


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